Our Projects

Our Projects

Our Projects

Creative ideas brought to life through generative content, digital humans, and AI-powered production.

Creative ideas brought to life through generative content, digital humans, and AI-powered production.

New Age Content

New Age Content

New Age Content

High-end creative concepts, adapted for different audiences through generative technology.

High-end creative concepts, adapted for different audiences through generative technology.

Opcharge - Popcharge, The Karaoke Charger

For April Fools' Day we gave Opcharge a charging station that does not exist. Popcharge is the first charger with built-in karaoke: plug in, grab the microphone and sing, because the louder you sing, the faster you charge. We sold it the only way a product like this deserves, as a late-night TV-shop commercial.

Fairtrade - Buy Fair, Feel Good

For the Fairtrade Weeks we turned an ordinary grocery run into a small celebration. Whenever a shopper picked a Fairtrade product, our host came running with a microphone, confetti and a cake that simply said "Dank je". The films were made for Fairtrade's campaign Buy Fair. Feel Good.

Lucardi - Iets Nieuws Voor Jezelf

Together with Fitzroy we made the second Lucardi film in the series. It introduces the jeweller's new collection, built around the line from the voice-over about treating yourself or surprising someone close. The commercial, its billboard and the social cuts were made entirely with AI, painted in the lilac that has become Lucardi's own.

Beste Kijkers - The Weekly AI Item

Beste Kijkers is a comedy programme that riffs on the week's television and news, made by Pilot Studio. For every episode the makers send us an idea for an AI item: a famous face, a real fragment from the news and a question about what happened next. We turn it into a short scene that looks shot on location, in time for that week's broadcast.

Driven Lawyers - Old Masters, Built With AI

Driven Lawyers is a new law firm from Amsterdam that builds its own legal technology. For the launch we designed the identity and built the complete website around one idea: oude meesters in een modern jasje. Classical authority, carried out with modern technology. The imagery was painted with AI and the site was built by our creative technologist together with a coding agent.

SPAR - Effe Sparren, Always-On Built With AI

SPAR wants to own convenience in the Netherlands: the shop that is always close, in the neighbourhood, around the corner and along the road. The effe sparren campaign brings that to life around the moments of the day, with a fresh message and a matching offer for each of them. Together with JUMP retail we turn that idea into stills, video and radio, every flight again, all made with AI.

Lucardi - Gewoon Schitterend, Built With AI

Lucardi, the largest jeweller in the Netherlands, took its new positioning to television for the first time. Together with Fitzroy we produced the launch commercial and its billboard entirely with AI: the start of an ordinary morning, seen up close, with the jewelry and that unmistakable lilac in the leading role. Gewoon schitterend is now on air and online.

Landal - On-Park Campaigns, Fully Generated

How do you make thousands of holiday guests crave a croissant, a luxury sandwich or a sundown cocktail? Landal GreenParks wanted to boost on-park food and beverage sales during the May holiday. Instead of booking a food photographer, a stylist and a studio, we generated the entire campaign: every image, and the narrowcasting videos to go with it.

Lucardi - The Virtual Photoshoot

Lucardi, one of the Netherlands' best-known jewelry retailers, asked us a question most brands still think is impossible: can AI replace our jewelry photoshoots without anyone noticing the difference? The answer is the campaign imagery on this page. Every model, every setting and every ray of light is generated. Every piece of jewelry is exactly, verifiably the real product.

Digital Humans

Digital Humans

Digital Humans

Digital personalities built for your brand, creating authentic connections with your audience.

Digital personalities built for your brand, creating authentic connections with your audience.

Basic Fit - Fitbuddies

Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training.

The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.

Lisa TUI - Holidayhelper

Travel retail faces a unique bottleneck: high-complexity consultations that take time. During peak hours, customers face wait times, and highly skilled travel advisors spend the first portion of every meeting collecting basic data rather than crafting experiences.

TUI Netherlands challenged us to elevate the service level in their physical shops. The goal was to support advisors during busy moments and modernize the intake process without losing the personal touch that defines their brand.

Lena TUI - The AI Explorer

Meet Lena, the AI explorer we created together with TUI. She is a digital globetrotter who has never boarded a plane and still travels further than most. She was made to give TUI's social channels a steady stream of fresh travel content, and she quickly became a conversation starter of her own.

AI Production Flows

AI Production Flows

AI Production Flows

Custom AI workflows that turn your briefs into on-brand imagery, from idea to execution.

Custom AI workflows that turn your briefs into on-brand imagery, from idea to execution.

Hubo

Hubo wanted in-store category imagery that feels like authentic photography and can hang in stores for at least ten years: big sizes for banners and large-format prints, not standard digital images. Together with JUMP Retail, we built a custom photography agent with the entire Hubo case baked in: the brief, the photography style, color use, composition rules and Hubo's do's and don'ts. Every shot it generates automatically fits the brief and the brand. On-brand, at scale, without a photo studio.

Hubo

Hubo wanted in-store category imagery that feels like authentic photography and can hang in stores for at least ten years: big sizes for banners and large-format prints, not standard digital images. Together with JUMP Retail, we built a custom photography agent with the entire Hubo case baked in: the brief, the photography style, color use, composition rules and Hubo's do's and don'ts. Every shot it generates automatically fits the brief and the brand. On-brand, at scale, without a photo studio.

SPAR - AI Workflow

SPAR faced a growing issue with the scalability of their visual marketing. The traditional reliance on physical photoshoots was proving to be a drain on both time and budget. Organizing shoot days involved expensive logistics, from hiring models to managing crews, and the results were often limited by uncontrollable factors like weather and daylight. They needed a more efficient way to produce high-quality imagery on demand without the substantial overhead of traditional production.

SPAR - AI Workflow

SPAR faced a growing issue with the scalability of their visual marketing. The traditional reliance on physical photoshoots was proving to be a drain on both time and budget. Organizing shoot days involved expensive logistics, from hiring models to managing crews, and the results were often limited by uncontrollable factors like weather and daylight. They needed a more efficient way to produce high-quality imagery on demand without the substantial overhead of traditional production.