Landal - On-Park Campaigns, Fully Generated
How do you make thousands of holiday guests crave a croissant, a luxury sandwich or a sundown cocktail? Landal GreenParks wanted to boost on-park food and beverage sales during the May holiday. Instead of booking a food photographer, a stylist and a studio, we generated the entire campaign: every image, and the narrowcasting videos to go with it.
Landal - On-Park Campaigns, Fully Generated
How do you make thousands of holiday guests crave a croissant, a luxury sandwich or a sundown cocktail? Landal GreenParks wanted to boost on-park food and beverage sales during the May holiday. Instead of booking a food photographer, a stylist and a studio, we generated the entire campaign: every image, and the narrowcasting videos to go with it.
Landal - On-Park Campaigns, Fully Generated
How do you make thousands of holiday guests crave a croissant, a luxury sandwich or a sundown cocktail? Landal GreenParks wanted to boost on-park food and beverage sales during the May holiday. Instead of booking a food photographer, a stylist and a studio, we generated the entire campaign: every image, and the narrowcasting videos to go with it.
The Challenge: Food Has to Make You Hungry
Food photography lives or dies by appetite appeal. A croissant has to look like it just left the oven; a cocktail has to look cold enough to reach for. On top of that, Landal needed five different offers visualized in one consistent style that fits an evolving brand identity, and every image had to work across a full toolkit of formats: posters from A4 to A0, table cards, app visuals and portrait video screens in the parks. All of it ready before the holiday started.
The Challenge: Food Has to Make You Hungry
Food photography lives or dies by appetite appeal. A croissant has to look like it just left the oven; a cocktail has to look cold enough to reach for. On top of that, Landal needed five different offers visualized in one consistent style that fits an evolving brand identity, and every image had to work across a full toolkit of formats: posters from A4 to A0, table cards, app visuals and portrait video screens in the parks. All of it ready before the holiday started.
The Challenge: Food Has to Make You Hungry
Food photography lives or dies by appetite appeal. A croissant has to look like it just left the oven; a cocktail has to look cold enough to reach for. On top of that, Landal needed five different offers visualized in one consistent style that fits an evolving brand identity, and every image had to work across a full toolkit of formats: posters from A4 to A0, table cards, app visuals and portrait video screens in the parks. All of it ready before the holiday started.
The Solution: A Virtual Food Shoot, Directed by Creatives
We produced the campaign as a virtual photoshoot. For every subject our creatives developed three visual directions; Landal picked a favorite.
The craft sits in the prompting. Appetite appeal is a game of details our team art-directs deliberately: the flake of a golden crust, condensation running down a cold glass, warm end-of-day light on a terrace table. Enough perfection to seduce, enough imperfection to stay believable. And because the visual world is generated, the same scenes moved straight into motion for the narrowcasting screens, no second production needed.
The Solution: A Virtual Food Shoot, Directed by Creatives
We produced the campaign as a virtual photoshoot. For every subject our creatives developed three visual directions; Landal picked a favorite.
The craft sits in the prompting. Appetite appeal is a game of details our team art-directs deliberately: the flake of a golden crust, condensation running down a cold glass, warm end-of-day light on a terrace table. Enough perfection to seduce, enough imperfection to stay believable. And because the visual world is generated, the same scenes moved straight into motion for the narrowcasting screens, no second production needed.
The Solution: A Virtual Food Shoot, Directed by Creatives
We produced the campaign as a virtual photoshoot. For every subject our creatives developed three visual directions; Landal picked a favorite.
The craft sits in the prompting. Appetite appeal is a game of details our team art-directs deliberately: the flake of a golden crust, condensation running down a cold glass, warm end-of-day light on a terrace table. Enough perfection to seduce, enough imperfection to stay believable. And because the visual world is generated, the same scenes moved straight into motion for the narrowcasting screens, no second production needed.
The Result: One Campaign, Every Format
Five complete image sets, from fresh croissants and luxury sandwiches to the borrel deal and a cocktail and mocktail line-up, delivered as a full campaign toolkit: posters in every size, table cards, app visuals, an activation email and portrait videos for the narrowcasting screens across the parks.
The campaign ran as a pilot during the May holiday, one generated visual world, on every surface a guest walks past between the morning croissant and the evening cocktail.
The Result: One Campaign, Every Format
Five complete image sets, from fresh croissants and luxury sandwiches to the borrel deal and a cocktail and mocktail line-up, delivered as a full campaign toolkit: posters in every size, table cards, app visuals, an activation email and portrait videos for the narrowcasting screens across the parks.
The campaign ran as a pilot during the May holiday, one generated visual world, on every surface a guest walks past between the morning croissant and the evening cocktail.
The Result: One Campaign, Every Format
Five complete image sets, from fresh croissants and luxury sandwiches to the borrel deal and a cocktail and mocktail line-up, delivered as a full campaign toolkit: posters in every size, table cards, app visuals, an activation email and portrait videos for the narrowcasting screens across the parks.
The campaign ran as a pilot during the May holiday, one generated visual world, on every surface a guest walks past between the morning croissant and the evening cocktail.
