Basic Fit - Fitbuddies
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training.
The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
Basic Fit - Fitbuddies
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training.
The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
Basic Fit - Fitbuddies
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training.
The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
The Solution: AI Agents with Empathy
In collaboration with our technical partner A.I.O., we conceptualized and realized The Fitbuddies: a suite of digital AI agents integrated directly into the Basic-Fit app.
Moving beyond standard chatbots, we designed these agents to function as genuine sports companions. They analyze user data and interaction history to offer personalized schedules, tips, and motivational nudges at the exact moments a user is likely to quit.
The Solution: AI Agents with Empathy
In collaboration with our technical partner A.I.O., we conceptualized and realized The Fitbuddies: a suite of digital AI agents integrated directly into the Basic-Fit app.
Moving beyond standard chatbots, we designed these agents to function as genuine sports companions. They analyze user data and interaction history to offer personalized schedules, tips, and motivational nudges at the exact moments a user is likely to quit.
The Solution: AI Agents with Empathy
In collaboration with our technical partner A.I.O., we conceptualized and realized The Fitbuddies: a suite of digital AI agents integrated directly into the Basic-Fit app.
Moving beyond standard chatbots, we designed these agents to function as genuine sports companions. They analyze user data and interaction history to offer personalized schedules, tips, and motivational nudges at the exact moments a user is likely to quit.
Creative Strategy: 5 Personalities, 1 Goal
To ensure every user feels understood, we moved away from a "one-size-fits-all" approach. We developed five distinct AI personalities, allowing users to choose the coach that aligns with their specific emotional and physical needs.
Creative Strategy: 5 Personalities, 1 Goal
To ensure every user feels understood, we moved away from a "one-size-fits-all" approach. We developed five distinct AI personalities, allowing users to choose the coach that aligns with their specific emotional and physical needs.
Creative Strategy: 5 Personalities, 1 Goal
To ensure every user feels understood, we moved away from a "one-size-fits-all" approach. We developed five distinct AI personalities, allowing users to choose the coach that aligns with their specific emotional and physical needs.
The Impact: Inclusive Innovation
A core pillar of this project was inclusivity. Technology should open doors, not close them.
Through the "Strive" persona and the underlying AI architecture, the Fitbuddies offer adapted training plans and feasible alternatives for people with disabilities. This ensures that Basic-Fit remains accessible to everyone, regardless of physical ability.
With the Fitbuddies, we developed AI agents that motivate, move with you, and truly help you forward. This is no technological gimmick, but a buddy that makes sports accessible to everyone, and that ensures you keep doing it.
The Impact: Inclusive Innovation
A core pillar of this project was inclusivity. Technology should open doors, not close them.
Through the "Strive" persona and the underlying AI architecture, the Fitbuddies offer adapted training plans and feasible alternatives for people with disabilities. This ensures that Basic-Fit remains accessible to everyone, regardless of physical ability.
With the Fitbuddies, we developed AI agents that motivate, move with you, and truly help you forward. This is no technological gimmick, but a buddy that makes sports accessible to everyone, and that ensures you keep doing it.
The Impact: Inclusive Innovation
A core pillar of this project was inclusivity. Technology should open doors, not close them.
Through the "Strive" persona and the underlying AI architecture, the Fitbuddies offer adapted training plans and feasible alternatives for people with disabilities. This ensures that Basic-Fit remains accessible to everyone, regardless of physical ability.
With the Fitbuddies, we developed AI agents that motivate, move with you, and truly help you forward. This is no technological gimmick, but a buddy that makes sports accessible to everyone, and that ensures you keep doing it.
The Impact: Inclusive Innovation
A core pillar of this project was inclusivity. Technology should open doors, not close them.
Through the "Strive" persona and the underlying AI architecture, the Fitbuddies offer adapted training plans and feasible alternatives for people with disabilities. This ensures that Basic-Fit remains accessible to everyone, regardless of physical ability.
With the Fitbuddies, we developed AI agents that motivate, move with you, and truly help you forward. This is no technological gimmick, but a buddy that makes sports accessible to everyone, and that ensures you keep doing it.
