Opcharge - Popcharge, The Karaoke Charger
For April Fools' Day we gave Opcharge a charging station that does not exist. Popcharge is the first charger with built-in karaoke: plug in, grab the microphone and sing, because the louder you sing, the faster you charge. We sold it the only way a product like this deserves, as a late-night TV-shop commercial.
Opcharge - Popcharge, The Karaoke Charger
For April Fools' Day we gave Opcharge a charging station that does not exist. Popcharge is the first charger with built-in karaoke: plug in, grab the microphone and sing, because the louder you sing, the faster you charge. We sold it the only way a product like this deserves, as a late-night TV-shop commercial.
Opcharge - Popcharge, The Karaoke Charger
For April Fools' Day we gave Opcharge a charging station that does not exist. Popcharge is the first charger with built-in karaoke: plug in, grab the microphone and sing, because the louder you sing, the faster you charge. We sold it the only way a product like this deserves, as a late-night TV-shop commercial.
Opcharge - Popcharge, The Karaoke Charger
For April Fools' Day we gave Opcharge a charging station that does not exist. Popcharge is the first charger with built-in karaoke: plug in, grab the microphone and sing, because the louder you sing, the faster you charge. We sold it the only way a product like this deserves, as a late-night TV-shop commercial.
The Challenge: Be The Name People Know
Opcharge builds and runs public charging stations across Dutch towns and cities. In a market led by big energy companies, it wants to be the friendly and reliable choice that people know by name.
Anyone who drives electric knows the wait at the charger: standing next to the car, staring at a small light. That moment became our way in.
The Challenge: Be The Name People Know
Opcharge builds and runs public charging stations across Dutch towns and cities. In a market led by big energy companies, it wants to be the friendly and reliable choice that people know by name.
Anyone who drives electric knows the wait at the charger: standing next to the car, staring at a small light. That moment became our way in.
The Challenge: Be The Name People Know
Opcharge builds and runs public charging stations across Dutch towns and cities. In a market led by big energy companies, it wants to be the friendly and reliable choice that people know by name.
Anyone who drives electric knows the wait at the charger: standing next to the car, staring at a small light. That moment became our way in.
The Idea: Sing Your Car Full
Popcharge turns the wait into a show. Every station comes with a microphone on a coiled cord, and its "patented" Voice-to-Volt technology turns your voice into kilowatts. A big rock anthem charges you faster than a whisper, and a duet with your passenger doubles the speed.
Because it was an April Fools' joke, the film plays it completely straight. Only the whispered line at the end gives it away: the first Popcharge stations will be installed on the first of April.
The Idea: Sing Your Car Full
Popcharge turns the wait into a show. Every station comes with a microphone on a coiled cord, and its "patented" Voice-to-Volt technology turns your voice into kilowatts. A big rock anthem charges you faster than a whisper, and a duet with your passenger doubles the speed.
Because it was an April Fools' joke, the film plays it completely straight. Only the whispered line at the end gives it away: the first Popcharge stations will be installed on the first of April.
The Idea: Sing Your Car Full
Popcharge turns the wait into a show. Every station comes with a microphone on a coiled cord, and its "patented" Voice-to-Volt technology turns your voice into kilowatts. A big rock anthem charges you faster than a whisper, and a duet with your passenger doubles the speed.
Because it was an April Fools' joke, the film plays it completely straight. Only the whispered line at the end gives it away: the first Popcharge stations will be installed on the first of April.
The Process: An Infomercial Out Of Time
We wrote the script like a classic TV-shop ad, with a voice that oversells every line. The film opens in black and white on a bored driver at a charger and bursts into neon the moment Popcharge appears, with sound effects at every kilowatt and a final offer that is not available in stores.
Next to the film we made a set of key visuals for social: singers in big wigs and neon tie-dye on rainy city streets and a driver in a business suit giving it everything, each one next to an Opcharge station.
The Process: An Infomercial Out Of Time
We wrote the script like a classic TV-shop ad, with a voice that oversells every line. The film opens in black and white on a bored driver at a charger and bursts into neon the moment Popcharge appears, with sound effects at every kilowatt and a final offer that is not available in stores.
Next to the film we made a set of key visuals for social: singers in big wigs and neon tie-dye on rainy city streets and a driver in a business suit giving it everything, each one next to an Opcharge station.
The Process: An Infomercial Out Of Time
We wrote the script like a classic TV-shop ad, with a voice that oversells every line. The film opens in black and white on a bored driver at a charger and bursts into neon the moment Popcharge appears, with sound effects at every kilowatt and a final offer that is not available in stores.
Next to the film we made a set of key visuals for social: singers in big wigs and neon tie-dye on rainy city streets and a driver in a business suit giving it everything, each one next to an Opcharge station.
