The Flower Farm - Tropische Trucs
The Flower Farm has been fighting deforestation caused by palm oil for years. But just as consumers began actively choosing "palm oil-free" products, The Flower Farm noticed a worrying shift in the industry. Major brands were quietly replacing palm oil with coconut oil. On paper, it sounds like a natural, tropical alternative; in practice, it is often just as damaging to mangroves and biodiversity.
The Flower Farm - Tropische Trucs
The Flower Farm has been fighting deforestation caused by palm oil for years. But just as consumers began actively choosing "palm oil-free" products, The Flower Farm noticed a worrying shift in the industry. Major brands were quietly replacing palm oil with coconut oil. On paper, it sounds like a natural, tropical alternative; in practice, it is often just as damaging to mangroves and biodiversity.
The Flower Farm - Tropische Trucs
The Flower Farm has been fighting deforestation caused by palm oil for years. But just as consumers began actively choosing "palm oil-free" products, The Flower Farm noticed a worrying shift in the industry. Major brands were quietly replacing palm oil with coconut oil. On paper, it sounds like a natural, tropical alternative; in practice, it is often just as damaging to mangroves and biodiversity.
The Challenge: Combatting a New Myth
The challenge? Explaining to consumers, who believe they are making eco-friendly choices, that they are being misled again, without causing "sustainability fatigue" or making them feel like they can never do anything right. How do you explain a complex ecological issue in a way that opens eyes rather than closing minds?
The Challenge: Combatting a New Myth
The challenge? Explaining to consumers, who believe they are making eco-friendly choices, that they are being misled again, without causing "sustainability fatigue" or making them feel like they can never do anything right. How do you explain a complex ecological issue in a way that opens eyes rather than closing minds?
The Challenge: Combatting a New Myth
The challenge? Explaining to consumers, who believe they are making eco-friendly choices, that they are being misled again, without causing "sustainability fatigue" or making them feel like they can never do anything right. How do you explain a complex ecological issue in a way that opens eyes rather than closing minds?
The Solution: Tropische Trucs
Together with The Flower Farm, we created the concept "Tropical Tricks". We framed the industry's switch from palm to coconut oil not as a standard pivot, but as a magic trick: a sleight of hand where the problem isn't solved, but simply moved elsewhere.
The heart of the campaign is the website TropischeTrucs.nl, which functions as the digital "reveal" behind this illusion.
The Solution: Tropische Trucs
Together with The Flower Farm, we created the concept "Tropical Tricks". We framed the industry's switch from palm to coconut oil not as a standard pivot, but as a magic trick: a sleight of hand where the problem isn't solved, but simply moved elsewhere.
The heart of the campaign is the website TropischeTrucs.nl, which functions as the digital "reveal" behind this illusion.
The Solution: Tropische Trucs
Together with The Flower Farm, we created the concept "Tropical Tricks". We framed the industry's switch from palm to coconut oil not as a standard pivot, but as a magic trick: a sleight of hand where the problem isn't solved, but simply moved elsewhere.
The heart of the campaign is the website TropischeTrucs.nl, which functions as the digital "reveal" behind this illusion.
The Result: Awareness That Sticks
With Tropical Tricks, we distilled a complex sustainability dilemma into a clear, understandable narrative. The website serves as the landing ground for a broader social campaign that sparks conversation right at the supermarket shelf.
The Result: Awareness That Sticks
With Tropical Tricks, we distilled a complex sustainability dilemma into a clear, understandable narrative. The website serves as the landing ground for a broader social campaign that sparks conversation right at the supermarket shelf.
The Result: Awareness That Sticks
With Tropical Tricks, we distilled a complex sustainability dilemma into a clear, understandable narrative. The website serves as the landing ground for a broader social campaign that sparks conversation right at the supermarket shelf.
The Result: Awareness That Sticks
With Tropical Tricks, we distilled a complex sustainability dilemma into a clear, understandable narrative. The website serves as the landing ground for a broader social campaign that sparks conversation right at the supermarket shelf.
