Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training.

The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.

Travel retail faces a unique bottleneck: high-complexity consultations that take time. During peak hours, customers face wait times, and highly skilled travel advisors spend the first portion of every meeting collecting basic data rather than crafting experiences.

TUI Netherlands challenged us to elevate the service level in their physical shops. The goal was to support advisors during busy moments and modernize the intake process without losing the personal touch that defines their brand.

Meet Lena, the AI Explorer we co-created for TUI—a digital globetrotter who might never step on a plane, but still managed to take the internet by storm. Designed to fuel TUI’s social channels with fresh, engaging content, Lena became more than just an online persona; she became a conversation starter.

We created a bold campaign for Vivera's new plant-based Signature Burger. Our goal was to highlight its incredible taste and texture while celebrating its unique, non-meat nature. This wasn't about mimicking beef; it was about establishing a delicious new category, making an unforgettable statement that resonated with consumers seeking flavor, fun, and a conscious choice.